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When the search engines crawl your website they want to know what it’s about. Chances are you’ve got lots of great content on your website and the subject matter will be obviously apparent, but that’s not always the case. It is essential that a search engine professional reviews your website page for page to ensure maximum relevancy.
The purpose of Search Engine Optimisation is to gain higher rankings in the search engines. Search engines, are estimated to account between 80% and 95% of all internet traffic. The major search indexes being: Google, Yahoo/Inktomi, AskJeeves, MSN and Lycos.
It is important that websites are optimised and constructed in a way which help the search engines better understand what the website is about, and for which keyphrases the website are relevant for.
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