Digital Marketing and SEO
We're digital marketing and SEO experts with a long history and successful track record spanning over twenty years. If you are seeking to improve your business' and website's online presence and Google rankings then we are the people you should be talking to, Our successes are clear to see, having helped create a number of sector-leading websites as well as other major players that we can show you online right now. Many of these came to us either as start-ups or small SMEs, so if we can do it for them, you should have confidence we can do it for you.
Digital Marketing Strategy
We can provide a full spectrum of online marketing services for you, and our first task would be to determine which would be the most effective for your business, ie give you the biggest bang for the buck. Every business is different, so we will help you choose which services will provide you and your customers the best delivery, all designed to help you grow your business.
Search Engine Optimisation (SEO)
We are SEO experts and have been providing the service as a business now for around 20 years. Our in-house experience spans at least 50 years, and we get great results, amongst the best anywhere (and we can prove it-see our SEO Case Studies). SEO still brings the best ROI (by a long way) however it takes longer to develop than some other methods and channels. To find out more click on the link provided or contact us for an honest review. By the way, if you have read or been told SEO is dead, this is absolutely wrong! (partly the result of Google disinformation campaigns running for years)
Paid Search Engine Marketing, Adwords and Pay Per Click
Paid advertising is another important online marketing channel, and most often it comes in the form of 'Pay-Per-Click' (PPC), of which Google's Adwords is the most well-known version. We are a qualified Google Partner, meaning we have to take their tests each year to prove we know what we are doing, but we have been using PPC for our clients since it was first invented and well before Google produced its version.
When Adwords was developed we started using it immediately. Adwords and PPC are important tools and they are quick to implement, but can be very expensive because the cost depends on what your competition is prepared to pay, as well as how much coverage you are prepared to pay for. We often take a tactical approach to use PPC that works alongside SEO and other tools to keep costs optimised. Click here to find out more about our PPC and Adwords services.
Social Media, Email/Newsletter Marketing and Content Marketing Services
Another important form of online marketing is called, generically, 'Content Marketing'. Content marketing is all about engaging with potential customers, using quality content to garner their interest, and ideally for them to also share this with others. Social media and email or newsletter marketing are forms of content marketing that may be important for your business. Click on the links provided to find out more or phone us to discuss options and costs.
Another major form of content marketing is by creating and distributing articles on important subjects related to products or services being offered. These can be placed either on your website and then shared using an 'Outreach' campaign, or they can be 'placed' on 3rd party blogs or other important related news websites. Where placed on your website we can also create articles based on a 'pillar' marketing strategy. To find out more about how this can work, click on the link provided.
Conversion Rate Optimisation and Continuous Improvement
For most digital marketing the key goal is to generate a response, a conversion, either resulting in a sale, a phone call, form completion or an emailed lead or enquiry. Making as sure as possible that the website and its various pages are geared to facilitating conversions is as important as getting the potential customer to the site in the first place. This is called 'Conversion Rate Optimisation' or 'CRO', and we embrace a continuous improvement process to continually enhance your website's ability to generate conversions. To find out more about how CRO is embedded in all our digital marketing processes please click on the link provided.