Digital Marketing Strategy
Marketing your website, products, services and brands well on the Internet is very important. Just having a website will not mean that people will be able to find it, or having found it once, that they will remember it.
So, unless your business already knows all its customers (rare!), spending money on having your website designed and built and not marketing it is, well frankly, pointless.
Digital Marketing Options, Channels and Tactics
Once you’re ready to start the online marketing of your website, products and services, then you have a huge range of options available to you, including search engine optimisation (SEO), pay per click (PPC, including Google Adwords), targeted banner advertising, affiliate marketing, Facebook PPC advertising and business pages, directory submissions (including Yell), video (including Youtube and others), social media marketing (Facebook, Instagram, Twitter, Linked In, Pinterest, etc), email marketing, other forms of content marketing and outreach, infographics, articles, targeted and guest blog and forum posts, Google Shopping, eBay, Amazon, micro-sites, 3rd party reviews (TrustPilot, Trust a Trader), cinema advertising, underground advertising, the list goes on and on and on…
What many digital agencies don’t tell you about are the choices you have. Many have their pet channels and don't suggest that you'd be better off doing something else, because it's not something they do. Each channel has different costs, different potential, different ROI, and some will be exactly what you need, whereas others may be a complete waste of time and money.
Freetimers is different. As a business, our goal is to help our clients grow their businesses--full stop. We are aware of the choices available, and we stay on top of it every day. We will work with you to understand your business, your potential customers, who they are, and how and what they are likely to do to try to find what you offer. We also look at your available budget, because that will hugely shape what you can do effectively and successfully, as well as when you can do it.
Then, considering all this, there is also the risk and timing associated with each choice made. SEO, for example, takes time to be effective, usually between 6-12 months. Pay Per Click, on the other hand, is pretty much instant and can be set up today, but it will cost between 5-20 times what SEO would cost. Longer-term, SEO will be better and cheaper. Maybe you should do a bit of both, and meter out your budget between them in some way? Then there's social media, email marketing and other forms of content marketing. Where and how are these fit into your strategy? As for the other options, each area and each implementation has its pros and cons, and may work for some businesses but do nothing for others.
Determining Your Digital Marketing Strategy
Digital Marketing Strategy is about assessing all these options, and then prioritising what is done. We would all like to do everything, but unless your pockets are very deep indeed, you will not be able to do it.
At Freetimers we will work with you as your strategic partner, helping you with realistic assessments, and prioritising the options chosen (biggest bang for the buck), so you will have the greatest chance of being successful and will be able to do it affordably. Then, as each step is achieved, we will help you take the next steps until all your online marketing goals are eventually achieved.
We are very successful at this, and some examples are presented in our Case Studies. We can do the same for you.
For a first-class Digital Marketing Strategic Partner, you should be using Freetimers. Contact us today on 01604-638421.